Benefits

iTest Assessments tip the balance of information power to brands that don't have the luxury of big research budgets or generous communications timelines. That's because iTest's web-based system is…

	§	Fast. In most cases, an iTest Assessment can provide final findings and recommendations within ten days of project approval, allowing the creative process to move forward without delay.
	§	Affordable. The typical iTest Assessment is less than half the cost of alternative testing methodologies, such as mall intercept studies, theater testing, focus groups, and depth interviewing.
	§	Proven.  iTest Assessment questions are based on nearly 80 years of prior copy testing research and Advertising Research Foundation measures that are proven to have a high probability of predicting the sales effectiveness of creative executions.
	§	Highly valid. iTest respondents are randomly drawn from demographic and geographical targets that are critically important to a client. Unlike traditional copy testing methods, iTest doesn't rely on unreliable quota sampling from a potentially biased subset of cities.
	§	Projectable.  iTest samples are statistically reliable, so brand marketers can safely infer that the findings and recommendations they offer can be applied to an entire target population - something they cannot presume with focus groups, depth interviews, mall intercepts, or theater tests.
	§	Repeatable. All iTest Assessments use a number of standardized measures, allowing marketers to objectively compare the findings of communications tested last month with different communications tested a year ago or two years hence. In essence, brand marketers can use iTest to create a uniform body of tactical communications comparisons.