Pricing

The price of each iTest and iTest Ultra study is based on the characteristics of desired respondents, survey incidence, the nature of materials to be tested, and the number of properties to be evaluated.

Nonetheless, most iTest Assessments are less than half the cost of alternative testing methodologies. For example, the typical cost of conducting an individual iTest Assessment of three print or radio ads with a broad-based consumer target is about $14,000.

Subscription pricing, which requires a client to buy a certain number of iTest Assessments during a fixed time period, is even more economical on a per-test basis.

Please contact us for a same-day price quotation.