Project Flow
In most cases, an iTest
Assessment can provide final findings and recommendations within ten days
of project approval, allowing creative processes to move forward without
delay. iTest Ultra projects,
which combine quantitative techniques with follow-up telephone interviews,
take about a week longer to complete.
The following daily walk-through explains how we complete
iTest projects in such
a short time:
|
Day 1 |
Request test properties and sample lists. Begin questionnaire customization. |
|
Day 2 |
Load electronic versions of test properties into draft questionnaire. Place on secure web link for client review. |
|
Day 3 |
Obtain questionnaire approval. Email survey invitations and web links to prospective respondents. |
|
Day 4 |
Respondents complete web questionnaires based on the electronic test properties. Electronically collect surveys. |
|
Day 5 |
|
|
Day 6 |
|
|
Day 7 |
Clean response files. Complete initial data runs. Scrutinize results using iTest analytics. |
|
Day 8 |
Prepare final iTest report. |
|
Day 9 |
|
|
Day 10 |
Email final report and data to client. Schedule oral presentation of findings at the client location. |